Ethnicraft Is Coming: A Global Design Icon Lands at M+Co Living

We’re proud to share a major moment in M+Co Living’s journey: Ethnicraft is coming to our showroom. This isn’t just the addition of a new collection, it’s the introduction of one of the world’s most respected furniture brands to our community.

At a time when design-conscious Australians are seeking furniture that’s not only beautiful but enduring and ethically made, Ethnicraft answers the call. This globally recognised brand, born in Belgium and loved across Europe, Asia, Australia and North America, is synonymous with timeless forms, sustainable values, and uncompromising craftsmanship.

Elevating the M+Co Offering

Ethnicraft joins a considered lineup at M+Co Living. Brands that are well-resolved, thoughtfully designed, and quietly iconic. Its arrival builds on the design integrity we’ve long championed through partners like Gus*, and marks a meaningful step forward: not just expanding our range, but deepening the quality, international credibility, and design authority we bring to the Australian interiors market.

For our residential customers, interior designers, and property stylists alike, this partnership means greater access to furniture that speaks the language of contemporary Australian living.

Design That’s Global, and Grounded

Ethnicraft’s strength lies in its simplicity. Every piece is crafted from solid, sustainably sourced materials, oak, teak, and walnut. With clean silhouettes that sit comfortably in both modern and classic environments. Whether you're furnishing a heritage home in Melbourne or styling a new coastal development, the brand offers versatility without compromise.

In a market increasingly drawn to conscious consumption and long-term value, Ethnicraft stands out for all the right reasons: quality over trend, craftsmanship over mass production, longevity over landfill.

An Important Addition to the Australian Design Landscape

For Australian homeowners and designers who value authenticity, Ethnicraft brings something rare, European sensibility, sustainably made, with a global following that reflects its relevance and integrity. It’s not just furniture; it’s an investment in spaces that feel considered and complete.

As we prepare to unveil the range at M+Co Living, this marks the start of something bigger: a renewed focus on bringing the world’s best design brands to Australian interiors, while maintaining the accessibility, and expert guidance our clients know and trust.

Stay tuned, the collection arrives soon.